Are You Pursuing the Right Digital Marketing Strategies?
Every organization has a digital marketing policy, even though if it is not actively participating in the same. Even if, you do not spend time on social media platforms like Facebook, Google+, Twitter, or Pinterest, consumers have their respective opinion about your company. This opinion is formed based on user's comments, or simply because of your indifference in active participation.
Have you ever wondered whether your digital marketing policies are working or not? Are you pursuing the right strategies? If you do not have the answers to these questions, it's high time that you evaluate existing strategies.
A Look at Your Targeted Audience
In order to make your presence felt on the web, your company needs to base their plan on a series of well-defined consumer profiles. This will help you know the type of audience you intend to target through the campaigns. Therefore, you must not launch a campaign unless you have a sound idea about your target audience's interests, demographics, and online activities. Do your customers spend time on the internet? You need to understand user behavior on platforms like Facebook. For example, if you are targeting young males on Facebook, think twice. That's because, most of the 'Likes' are from middle-aged females. Based on such data, you need to keep developing your customer profiles.
What are Your Advertising Goals?
The key to success of your digital marketing efforts is the reexamination of the goals. It's imperative that you analyze whether past goals were right or not. Or, you need to create a set of new ones. The components of internet promotion goals include:
- What's the magnitude of your fan base on Facebook fan pages and other social media sites?
- The amount of social shares your company's blog posts are receiving.
- The amount of positive feedback and reviews your organization is receiving on platforms like Yelp and Google Reviews.
- Volume of conversions resulting out of social media traffic.
- Are users mentioning your brand name on Google+, Facebook, Twitter, and Pinterest?
- The number of visitors clicking on your company's website from social sites.
Based on the above elements, you need to tweak your existing strategies.Take a Look at Digital Marketing ROI
What is the return on investment (ROI) on account of the efforts spent on internet promotion? Ascertaining the exact ROI might prove to be difficult. However, to calculate the ROI, you need to monitor two primary variables.
- The amount of money you have invested in promotional campaigns. It is important to note that you take into account financial investments as well as time expenses.
- The financial gain of the conversions you are monitoring and tracking.
This point can be further elucidated with the help of a simple arithmetic. Say for instance, your organization has spent $600 on marketing materials and another $500 on man hours for the purpose of promotion. You found out that visitors coming from social media sites account only 15 sales at $20 each where the projected gross profit was $300. This implies you need to lessen your internet promotion efforts.
On the contrary, if you find that visitors from a specific social site have accounted for 90 percent of sales, you need to focus more on the traffic streams which have proved significant for our company's profits.
Which Messaging Strategies are Making the Difference?
As part of your digital marketing campaign, you need to reexamine your messaging policies:
- What words you are choosing for messaging? Are these words having an impact on the audience?
- What kind of messages are performing and which not? For example, if you are using videos, blog posts, text-oriented status updates, podcasts – which of these are making the real difference?
- The number of times the marketing materials are shared by users.
Is your company's internet promotion strategy foolproof? Please share your valuable comments.