If to define Content Management (CM), we must bring out actual connotation of the term. It is basically a set of processes and technologies supporting the collection, managing, and publishing of information in any form or medium. In other words Content Management is the administration of digital content throughout its lifecycle, right from creation to permanent storage or deletion. The content here can be images, video, audio and multimedia as well as text.
There are different stages in digital content management. They are the following :-
- Content Creation
- Content Editing
- Content Publishing; publishing, in this perspective, implies making the content available to users, whether to the Web site visitors or enterprise employees.
- Managing updates and version control
- Content Removal
At SBR we value Content Management to the core. In today's world rich content drives a business. SBR understand the inherent collaborative process that Content Management involves. Basic roles and responsibilities in Content Management have been unequivocally distributed :
- Creator who is responsible for creating and editing content.
- Editor tunes the content message and the style of delivery, including translation and localization.
- Publisher releases the content for use.
- Administrator manages access permissions to folders and files, usually accomplished by assigning access rights to user groups or roles. Administrators may also assist and support users in various ways.
- Consumer, viewer or guest reads or otherwise takes in content after it is published or shared.
Content management practices and goals vary by mission and by organizational governance structure. News organizations, Ecommerce websites, and educational institutions all use content management, but in different ways. SBR too follows the practices involved in Content Management by religion. Various multi-faceted content management systems are used to automate the following processes.
- Import and creation of documents and multimedia material
- Identification of all key users and their roles
- The ability to assign roles and responsibilities to different instances of content categories or types
- Definition of workflow tasks often coupled with messaging so that content managers are alerted to changes in content
- The ability to track and manage multiple versions of a single instance of content
- The ability to publish the content to a repository to support access
- The ability to personalize content based on a set of rules
A Content Management System can be a valuable acquisition to a company. Everyone uses some form of content management systems :
- Building websites
- Online marketing
- Selling products online
- Even a Facebook page is technically a CMS
Content Management with the use of Content Management Systems helps to eradicate a host of challenges associated with handling of documents and information :
- Inefficient, paper-based workflows
- Time-consuming searching for relevant information
- Adherence to statutory requirements and compliance guidelines
- Increase in time spent on data security