Digital Marketing Trends to Rule in 2016
2016 is knocking at the door, which means dynamic clothing, champagne cheer ups, and a never ending list of unfulfilled resolutions. Taking a proactive approach, many digital marketers have started forecasting what's next to watch out for the digital world in the forth-coming year.
Let’s take a look at trends that would rule the year 2016 and gain traction on your digital competitors:
1. Investment on Ad to Hold Limelight -
With the constant uprising in the digital ad spend, challenges like user engagement and ad fraud are becoming more acute. One of the biggest Digital service giant - Deloitte Digital, expressed serious concerns on whether ads will be seen by individuals or simply mechanic bots, a challenge further synthesized by the snowballing number of intermediaries evolving in the ad technology arena.
2. Facebook Messenger, the Next Business Move-
March 2015, Facebook unveiled another feature "Messenger" for Businesses, seeking help of a widely used messenger system that common people exercise to converse with friends and family members, thereby making it accessible for B2C and even B2B conversations.
According to a News leader in luxury marketing "Luxury Daily," upsurging Facebook messenger’s user base flooded with over 700 million people every month, and witnessing 40% growth from 2014 to 2015 it’s now crystal clear that Messenger’s introduction to businesses can have a new ray of hope for their revenues.
3. Contextual Marketing to Lead the Game -
Forrester’s predictions reveal that with accredited customers personalizing every platform with numerous social media channels and gadgets, customer-oriented changes will open doors for reshaping every industry.As a consonance, the contextual marketing will see dramatic changes in 2016, pushing marketers to build proper and far better customer involvement, and clout automation know-how to get deeper viewer insights across all marketing key points.
“The mantra for marketers will be quality over quantity and really getting to grips with content marketing,” - McClelland
4. Buy Buttons -
Good News for the Ecommerce retailers!!! Social platforms like Pinterest and Twitter have started using "Buy buttons." July saw Google's confirmation of beta testing of its own buy button.Source: http://bit.ly/1OjDUy7
Now you can buy directly from the social site or search engine, and as e-commerce marketers you shouldn't forget!
However, due to a fear of loss in brand building - much to the dismay of a chunky population over net, Google's buy button have paved the way for swelling conversions, explicitly those on mobile.
For digital marketers, an eagle's eye is desirable to beat up the competitors and when user retention becomes a question..!!!