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Google’s spam fight – let’s take a sneak peek

Web spam!!!!!! The term has gained tsunami of attention. So what’s web spam anyway? It is plagiarized, badly written, ad packed, keyword stuffed, gibberish nonsense that nobody wants to see in the SERPs.

spam

As a matter of fact, the "content farms," (the sites which foster as well as host such spam) has been the major target for the search engines such as Google and Bing... Well, as the content farmers' started tweaking their techniques, so must the search engine algorithms. Possibly this is why more and more search engines started fine-tuning their technologies with a singular focus and that is to eliminate such type of content from the search results.

Identifying Spam

Perhaps you know this already; spam sites come in almost all shapes and sizes. In fact, some sites are automatically-generated.

Yes almost every day, millions and trillions of nonsense and gibberish spams are created. “We fight spam through a combination of computer algorithms and manual review” – says a Google rep-

Here are the types of spam -

  • Sneaky redirects
  • Hacked site
  • Hidden text and/or keyword stuffing
  • Parked domains
  • Pure spam
  • Thin content
  • Unnatural links from a site
  • Unnatural links to a site
  • User-generated spam

Let’s take a closer look how the search engines are actually fighting spam

According to a Google representative, they thoroughly investigate almost every report of the deceptive practices and start taking appropriate action whenever they find a genuine abuse. In certain blatant cases, Google simply remove spammers from their index almost immediately, so that they simply do not show up in search results at all.

Good news is for the content farms, Google has also retooled its spam web algo for dealing with syndicated and poor content. Sure, you can expect sites with poor and copied content and with info which people don’t find that to be demoted. On the other hand, the pages with original content, solid information, in depth research, and thoughtful analysis get a boost.

While Google’s algorithms typically address the vast majority of spam, Google also addresses other spam manually for preventing it from affecting the overall quality of your results.

Spam filter - manual action by month

The above graph clearly shows the number of domains, which are affected by a manual action over time and has been categorized in different spam types. Recent snapshots reveal that about 0.22% of domains that are manually marked as spam are removed.

In such cases, Google tries sending alert to the site's owner for helping him in addressing the spam issues. The following graph however shows the number of spam notifications, which are sent to the webmasters through Webmaster Tools.

google spam notification

To be honest, Google has actually changed the way they fight spam and as things stand now it’s somewhat clear that such a dramatic shift can only come from a change in policy internally. Good work done – says the white hatters!