Mobile Devices Boost Online Christmas Sales in 2014
IBM’s latest data revealed how mobile devices helping in driving online sales during the Christmas season in 2014. Read this post to learn more about the facts and figures.
According to IBM’s latest holiday benchmark data, mobile accounted for 57% of total online traffic and 35% of online Christmas sales in 2014. This implies that mobile plays a pivotal role in improving online sales during the 2014 holiday season.
Here are some of the figures as revealed by IBM’s holiday benchmark data:
- Online sales on Christmas 2014 witnessed a 8% increase in comparison to the same period last year.
- Mobile sales accounted for 35% of total Christmas sales online in 2014 - 20% more than 2013.
- Smartphones helped in driving online traffic and tablets increased online sales.
- On Christmas 2014, smartphones accounted for 41% of all online traffic –two and a half times greater than tablets.
- As far as purchase is concerned, tablets helped in making 18% online sales – 2% more than smartphones.
- iOS surpassed Android when it comes to mobile shopping during the Christmas season of 2014. iOS accounts for making 27% sales online, which is 4 times greater than Android.
- When it comes to shopping trends across social sites such as Facebook and Pinterest, the former drove $90 per order and the latter drove about $100 per order.
Are you still missing out on these opportunities just because your business website is not mobile-friendly? If so, it’s high time that you roll up your sleeves for a mobile-friendly website design that will help you make more online sales during the shopping season.