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Jul29

Wishing You Happy Eid 2014

  May the choicest benedictions of Eid shower your lives with Happiness, Peace and Prosperity! The sacred blessings and guidance will be with you, your family and friends on this auspicious day.   So, celebrate the festival heartily with all your loved ones.   Eid Mubarak!


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Jul28

Touching Inspirational Quotes From Great Minds

Here are some beautiful quotes shared by some famous personalities which motivated them to become what they are today. They were the best in their fields.    So, let us draw inspiration from these motivational words to achieve the best in our field.    Do you have any such motivational thoughts in your mind? Then share them with us to help us achieve our goals seamlessly.  


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Jun18

Digital Marketing- Learn about the 4 V’s in Big Data

According to digital marketing specialists, big data is the most happening thing in this digital age. That's because of the advent of improved mobile marketing schemes, better internet marketing analytics tools and the widespread use of social networking sites. If you haven't embraced it to this date, it's high time you do it to enhance your online marketing campaign. Big data is prevalent term and used to denote a plethora of information in organized or unorganized data form. This information is used by online marketers to forecast and evaluate business situations. This is in turn helps in making confident and informed business decisions. So, to give readers a better idea about it, we will talk about the 4 V's in big data. 1. Volume Data volume can be enormous and buildup with tim


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Jun6

Why it’s High Time That You Make a Switch to Responsive Web Design?

To build a website which is responsive to smartphones, PCs, notebooks and tablets is a painstaking and time-consuming task. This means creating several versions of your website so that it becomes compatible with high-end digital handheld devices. As far as responsive web design (RWD) is concerned, it's not only cost effective and convenient to maintain but also offers a host of SEO benefits that conventional sites fail to offer. No Canonical and Duplicate Content Issues As far as RWD is concerned, it takes 3 sites and makes them into a single site. This means that there is no necessity to add canonical tags on the web pages to avert duplicate content issues for PC and mobile versions. This is the best way to reorganize your web design efforts. You Update One Site and Update All! Wit


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Jun4

Managing Adverse Social Media Comments

Social networking sites are used by brands – big and small – to connect with people, establish credibility and engage with both existing and potential consumers. Social media is a robust tool that helps in building brand awareness, improves your website traffic and finally sales. When you connect with your fans and followers on social platforms such as Facebook, Twitter or Google+, your brand’s human side is revealed to them. This in turn builds reliability and trust. Then, it is not always possible to please your customers. Sometimes, situations may become adverse and undesirable comments begin showing up on your company’s Facebook fan page. Not prepared to handle such negative responses from your customers? Well, there is nothing much to worry as this post will walk you through


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Jun4

Managing Adverse Social Media Comments

Social networking sites are used by brands – big and small – to connect with people, establish credibility and engage with both existing and potential consumers. Social media is a robust tool that helps in building brand awareness, improves your website traffic and finally sales. When you connect with your fans and followers on social platforms such as Facebook, Twitter or Google+, your brand’s human side is revealed to them. This in turn builds reliability and trust. Then, it is not always possible to please your customers. Sometimes, situations may become adverse and undesirable comments begin showing up on your company’s Facebook fan page. Not prepared to handle such negative responses from your customers? Well, there is nothing much to worry as this post will walk y


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Jun2

Adwords Remarketing to Reach Out to Your Audience & Improve Conversions

In March 2010, Google, the world’s giant search engine company rolled out the Adwords remarketing feature in an effort to help advertisers. This was done so that advertisers get another opportunity to target prospective customers and improve conversions. This is basically a technique to reach out to prior visitors again on your website who failed to click on your ads the first time they have visited your site. In this post, we will talk about how remarketing will help businesses reach people who have already visited their website. Targeting Your Audience Better As far as the Google AdWords Keyword tool is concerned, it has some small useful features that help in terms of keyword research. Once the initial list of search terms is generated, you will be able to click on a dropd


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May27

Are You Using QR Code for Your Marketing Campaign the Right Way?

QR codes, i.e. Quick Response Codes, can offer a plethora of opportunities to modern day marketers to attract customer attention and target them in the right manner via optimized ads. They are better than ordinary bar codes because they have the ability to store much more info, and this includes downloadable content. These codes can be generated free and customers find it beneficial. The popularity of QR codes has resulted because of the extensive use of smartphones. Simple QR code scanners can be easily downloaded as a smartphone app and utilized to scan any QR code. There are marketers who make use of these codes but often fail to get results. That's because they commit some major blunders when it comes to marketing of these codes. Before we delve deeper into the post about t


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May21

Watch out for These Digital Marketing Trends in 2014

Gone are the days when online marketers stuck to traditional marketing methods and got desirable results. In 2014, marketers need to look for existing digital marketing trends as well as anticipate the future digital trends. With the rise of new technologies and changes in customer behavior, you need to stay tuned to the latest developments. CONNECTING ONLINE & OFFLINE MARKETING In 2014, you need to connect online and offline marketing in the following ways. Tracking URLs When you are adopting offline tactics such as outdoor advertising or print ads, ensure that you use distinctive tracking URLs for those that you integrate with each particular ad and placement. Such URLs will aid as redirects that your analytics will trail and will send all visitors to that specific page having yo


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May21

Watch out for These Digital Marketing Trends in 2014

Gone are the days when online marketers stuck to traditional marketing methods and got desirable results. In 2014, marketers need to look for existing digital marketing trends as well as anticipate the future digital trends. With the rise of new technologies and changes in customer behavior, you need to stay tuned to the latest developments. CONNECTING ONLINE & OFFLINE MARKETING In 2014, you need to connect online and offline marketing in the following ways. Tracking URLs When you are adopting offline tactics such as outdoor advertising or print ads, ensure that you use distinctive tracking URLs for those that you integrate with each particular ad and placement. Such URLs will aid as redirects that your analytics will trail and will send all visitors to that specific pag


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