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Pinterest to Pamper All US Users with Promoted Pins in 2015!

Promoted Pins by Pinterest

Pinterest has always inspired users to find things they love and use them in their real lives. After a fruitful beta launch of Promoted Pins – some 8 months ago, Pinterest is now all geared up to roll out its ‘reservation-based’ Promoted Pins to all US users in January 1, 2015, at a cost per impression (CPM).

Brand advertisers can make the most of it since they can achieve a 30% hit in earned media from users who viewed a Promoted Pin and saved the same to their boards.

The benefits of Promoted Pins are enumerated as follows:

  • Promoted Pins keep engaging users even after the close of a campaign
  • They can be re-pinned about 11 times or more
  • They are as good as organic pins and even better in terms of performance
  • Even businesses outside the purview of Pinteret’s key categories experienced success with Promoted Pins.

Pinterest’s mission is to make itself a more powerful tool for businesses and that’s why it is coming up with the ‘Pinstitute’. This is an entirely new program beneficial for businesses. Businesses can learn how to connect or bond with users and look for a greater ROI.