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Why it’s High Time That You Make a Switch to Responsive Web Design?

Responsive web design websiteTo build a website which is responsive to smartphones, PCs, notebooks and tablets is a painstaking and time-consuming task. This means creating several versions of your website so that it becomes compatible with high-end digital handheld devices. As far as responsive web design (RWD) is concerned, it's not only cost effective and convenient to maintain but also offers a host of SEO benefits that conventional sites fail to offer.

No Canonical and Duplicate Content Issues

As far as RWD is concerned, it takes 3 sites and makes them into a single site. This means that there is no necessity to add canonical tags on the web pages to avert duplicate content issues for PC and mobile versions. This is the best way to reorganize your web design efforts.

You Update One Site and Update All!

With RWD, there is no need to update multiple versions of a site for keeping the smartphone, PC and tablet versions consistent. This means that when you are updating one, you are updating all. This has dual benefits – first, it increases the value of your business website to the visitors and secondly, makes your site search engine friendly.

Use of Handheld Devices Increasing

According to the data provided by Smart Insights, the use of smartphones is increasing and this means that it's high time that you create a mobile version of your existing site to reach and target audiences in places where your traditional site cannot reach. Here are some facts and figures to convince you to make a switch to RWD:

- 25 percent of users in the US access the World Wide Web on their handheld devices.
- More than 20 percent of Google searches are done on smart modern mobile devices.
- 61 percent of people rate brands positively if such brands succeed in offering a rich mobile user experience.
- In the year 2012, more than 50 percent of localized searches were done using a mobile device.
- Almost 26 percent of all emails are accessed via smartphones and 10.16 percent via tablets.

Higher Rankings

When any user is searching on a smartphone and enters a URL in mobile search engines, what happens is this. The desktop URL is frequently redirected to a mobile specific URL. Search engines regard these inbound links as votesyou're your website. This way, greater the number of inbound links, higher is your site rank for different keywords that relate to the said links. And, when it comes to a RWD site, it has a uniform URL across all the devices. This makes sure that your PC, mobile and tablet rankings are higher in the search engine results pages (SERPs).

Social Activities Attracts Mobile Users

If you have a social media and blogging strategy in place, you have already witnessed improved mobile traffic. According to a recent study conducted, almost 55 percent of social media activities happen via a handheld device. So, if an online business owner is sharing links to his website or content links but doesn't have a mobile web design in place, he is bound to experience low conversion and higher bounce rates.

Responsive Design Easily Adapts to Future Devices

The greatest benefit of responsive website design is that the template's size is designed based on the size of the screen and not the device. This is advantageous because no matter on what device a user is viewing your site, it will display flawlessly on that device irrespective of the screen size. Therefore, with the development of technologies in the future, watches, televisions and glasses when used for surfing the web, your responsive website will look as good as on any mobile device as it looks on a PC.

Are you planning to invest in RWD? If so, share your thoughts with us.