3 Advantages of Starting Your Own Ecommerce Store Blog
Do you recall the days of Livejournal, when you could post your blog and tell your friends about that awkward lunchtime incident? If you’re anything like me, you’ve had at least one of these blogs. And today, decades later, more than 600 million people around the world blog. So, what can you do to make your blog stand out? How can you be sure that what you post will be read by others?
To get started, you might want to think about using a blog template. After you’ve written your first blog article, it’ll be much easier to compose subsequent ones.
Result in a higher SEO ranking
Search engines reward high-quality material with higher rankings. Users can find your material and follow your articles by searching for relevant keywords.
You’ve probably heard the term “thought leader” thrown about. This implies that you are regarded as an expert on the issue. Even influential. Find your particular topic and write about it to become a thought leader. Create an article that describes who you are and what you do. Create how-to films to demonstrate your expertise to potential clients. Customers will believe you if you establish credibility in your field.
- To target the keywords you want to rank for, conduct keyword research.
- Make a list of niche topics to write about.
- To find out what customers want to see in a blog, create user personas and case studies.
- Long-form content should be published (more than 1,200 words).
- Make use of a variety of platforms to promote your posts.
- Regularly publish new stuff (1-5 times a week).
The greatest method to promote your product is to highlight it, write about it on your terms, and market it the way you want it to be marketed.
Consider providing free products to influencers in exchange for social media posts. It advertises your goods to a larger audience, although it isn’t free.
Find the voice of your company
Customers like to buy from well-known brands. Did you know that only a one third of buyers have faith in the majority of the brands they purchase?
This is related to our previous point. Your blog allows you to tell your tale. This affects your clients’ perceptions of you and prevents any other external influences from influencing their perceptions of your firm.
However, avoid overpromotion and overselling. Customers aren’t interested in wading through your bloated sales jargon. They want to get in and out as quickly as they can.
These are just a handful of the numerous advantages of blogging. We hope this has sparked your interest in starting your blog or continuing to work on the one you already have.