DIGITAL MARKETING: THE NEW NORM OF MARKETING

Advanced communication and information are creating a new way for business.  These can be done through any digital platform. Due to this ongoing global pandemic of COVID-19, digital marketing is helping to boost the global economy. Customers can avail the goods and services with the help of these digital platforms. The customers just need an internet connection rather than physically getting in touch with the product provider. Digital marketing helps the company to expand its business with different types of clients and gets instant feedback and responses to their product by using various types of business software.

For some companies, digital transformation may be costly and time taking as it requires patience so that business can grow. Once the company adopts digital transformation it will have a great opportunity for the future. So now digital marketing is not an option but has become a necessity. 

The companies must incorporate the digital marketing strategies in their business plan to reduce business failure and more growth of the business causing an increase in their net profit margin. The online market will help in many ways like economic price, targeting a specific market segment or niche for a particular product, and targeting many demographics at once.

Many companies may not know how to set up a digital marketing campaign so they can even seek advice and set up their campaign by contacting a digital agency as they have more experience in this field. They can help the business to reach the next level.

As coronavirus is going through its second wave, the government has declared people to work from home as it is safer and there is less chance of people getting affected by this virus. Events like conferences, webinars, concerts, etc. are going digital and the global markets are also getting affected by this virus. So, the marketers are getting worried if these changes are temporary or permanent. Companies like Spotify, Google and even other companies are encouraging the employees to work from home.

The companies are now taking new decisions and are letting the team leaders in taking autocratic decisions. They are using different software so that the employees can work effectively and efficiently and have productive outputs just like they did in a physical office.  Most of the people are spending their time surfing the internet so it is good for the company’s sale. This is because people now can search and buy new products and services online which provides new opportunities to the marketing department of the companies. 

From this, we can say that, this is the future that is going digital. People are buying even small things online like groceries, sanitizers, medicines, etc. rather than going to the market physically. Consumer behaviour is changing so the companies are also going digital to cope up with the ongoing changes. The marketers should use different tools, surveys, data and technologies so that they can know what the consumer wants and demands. The companies can even place ads on social media like Facebook and Instagram and e-commerce sites so that people can visit the company’s site just by clicking on the ads. 

According to a survey by the end of next year, the need for skilled digital market professionals will increase a lot. The risk of going to shop physically is increasing day by day as the vaccine is not yet out in the market. This is making people use technology and in turn, making people smarter. This pandemic is now making people realize the importance of the digital market and is ordering everything online from groceries to digital products. The marketing form is changing from the traditional way to digital transformation changing the overview of the marketing industry.