Importance of Business Listings for Local Businesses
Online business listings are an important part of local search engine optimization. To increase online visibility and exposure, every business needs to enlist their name and contact details on popular search engines, mobile and directory sites including on Google, Yelp, Yellow Pages, etc.
Both the multinational companies as well as businesses operating in the local domestic market need to understand one basic thing. To start getting an increased online traffic, they need to increase online visibility. A great way of doing so is enlisting their corporate information on all popular business directories and mobile websites. However for generating maximum online traffic, proper keyword research and implementation is necessary. A company should find out the keywords used by a majority of people when searching for a business or products similar to yours over the internet.
As per a recent finding by SinglePlatform, around 49% of small businesses do not update their online listings while 50% seems to give wrong information in the local business listings. Thus, there is an urgent need for all online businesses to correctly add their company details on various local business listing sites for getting a maximum number of visitors resulting in increased conversions and sales.
A Google study has shown that around 70% of people access the internet primarily to search for local products and services. Google, Yahoo, and such similar popular search engines take this opportunity to reward (give high ranking) the sites that have their company information added in various local listings.
Different other studies have revealed the fact that a rising number of people browse through Yellow Pages and Yelp amongst others to find the names, contact numbers and email address of a company they are interested to interact and do business with.
A company that has branches in different cities or States should create a separate web page for each location specifying the company”s name, address, and contact details as part of the local search engine optimization services to get better business results.
For enhanced local search engine optimization, a company can include maps and directions showing the head office plus branch offices on various popular search engines. The potential customers can easily locate the nearest branch of the company to personally pay a visit or call up the local number for a professional conversation without any problem. Besides, every organization should repeatedly check its address, phone numbers, and email address to see they are accurate. In case, a company shifts its base to some other location, change in address should be immediately updated in all business listing sites for an increased foot traffic and exposure on the web.