iPhone 12: Not For The Average Joe

The iPhone 12 Pro Max is a step above the rest of the flagships of the yesteryears. The device has been the talk of the town of late. On the other hand, it has been at the receiving end of a lot of flak for its pricing, and the lack of an AC adapter. There are environmental benefits that may outweigh the fact that you will need to buy a new charger separately on top of the phone’s already higher price.

I spared a few hours on how to critique the phone objectively without a hint of bias contaminating it. I finally concluded that this is an overwhelmingly powerful computing device (thanks to the A14 Bionic chip) with a stunning camera and portable video studio, but at the same time, it is saturated with features in every department that will be daunting for nearly everybody.

The iPhone 12 Pro Max is too much to handle for today. The camera is far more than nearly everybody will need for the next several years, and the processing power shall remain underutilized for most. The screen is massive, and unless you are tossing it in a bag, putting it in your pocket will be taxing.

The quantum leap in performance is a first in its history. The upgrade seen in iPhone 12 Pro Max from its predecessor, the iPhone 11 Pro Max is larger. This creates an asymmetry between the user-demand and the sucker punch the phone packs in this year.

The annual replacement cycle is not a chase that I would be on even if I had the financial capacity for it.

I am enjoying the iPhone 12 Pro Max. But it will never be the first choice for my regular use. Albeit I like what it brings to the table from a computing perspective, but for the average joe, it will remain under-appreciated as harnessing the true potential of this device lies at the hands of video artists, filmmakers, musicians and the cult of techies. For the rest of us, there is Mastercard that will invariably be used to find solace in our everyday Android. 

But for those who swear by Apple devices and upgrades to the top-of-the-line device in the family of devices every year, their loyalty might prove to be expensive, redundant and misplaced. 

However, 5G networks are rapidly rolling out across the globe, and the MagSafe addition could prove ground-breaking. All these extra features coupled with powerful hardware will significantly slow down the rate of diminishing returns for this device as I bet it will become more useful the longer you own it. 

If the iPhone 12 Pro Max is the iPhone you always wanted, buy it without any qualms. It is an incredibly solid device on every front and will bode you well. It is just not for everybody.