IPL 7 2014 And Social Media Influence


IPL is one of the prime sporting extravaganzas that provide brands the most robust platform to develop a linking with their customers. With IPL 7 likely to kick start on April 8, 2014, the excitement seems touching the roof. The much awaited cricketing extravaganza is likely to become the center of attraction this year, with several brands making the best of IPL. Thanks to Social Media which has been constantly connecting fans to their favorite teams. The supremacy of social media has also been reinstated with good number of brands hitting their best on various social media platforms.


In the seventh edition of IPL, it is expected that like other editions too, nearly crores of money would be generated by advertisers through advertising etc. In Session 6, we have seen how Twitter played an important role in order to make the entire event an interactive affair. Similarly Google+ also initiated Hangout sessions to produce post match chats followed by YouTube redefining the watching experience through live chat. Precisely, the strongest element of social media platform is the engagement, which brands are trying to leverage.

The teams have already started using the power of Social media through various contests, quizzes etc.


Frankly speaking, although there are several cricket leagues that happen worldwide, it is the IPL that manages to top the list almost every year and this year would be no exception. Millions of cricket fans worldwide would be influenced by social media, hooked to their TV sets and will shout for their favorite team. With the magic of social media, hitting the grand event, players are now imagined as striking a ‘tweet’ to bowlers ‘post’, which in return gets’ liked’ by millions of fans.

So, guys who are you shouting for and wishing to see in action??