Make Your Store Online Through Shopify
WHAT IS SHOPIFY:
Shopify is the best e-commerce platform in the market today. It’s designed to help people build their own, scalable online store with hundreds of built-in features and tons of apps. You can sell products directly on your website and across multiple marketplaces and social media.
WHY CHOOSE SHOPIFY:
Shopify is a web application that allows you to create your own online store.
It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements and allows you to sell either physical or digital products.
One of the greatest benefits Shopify offers is its flexibility to grow with your business.
Below are some of its features:
1. Interface and Ease-Of-Use –
The interface lets you set up and manage a variety of ’sales channels’.
2. Big Choice of Storefront Themes –
Shopify provides merchants several theme options for their store. Themes are broken down by industry: Art & Photography, Jewelry & Accessories, Food & Beverage, Furniture and much more. They are all professionally designed, mobile responsive, filled with features and even give you different styles to choose from.
3. Importing and Exporting –
This is useful if you want to bulk upload a lot of new products to your store, or are migrating data from another e-commerce platform.
4. Accepting multiple currencies in Shopify–
In addition to being able to sell in multiple currencies, Shopify lets you sell in multiple languages too.
5. SEO and Marketing Tools –
SEO features of Shopify are robust and easy to use. Shopify has great SEO functionality available, giving you the ability to edit meta tags, add necessary tags, and place collections, products and descriptions in an SEO friendly way in the browser.
6. 24/7 Support –
Shopify has an incredibly dedicated support team. They are available to you via live chat, and email.
7. Mobile ready –
All of Shopify’s themes are mobile responsive and the platform includes a free built-in mobile commerce shopping cart, meaning your store looks great on all devices and your customers can shop freely wherever they are.
8. Own Payment Gateway –
Shopify has integrated with dozens of payment gateways, but also offers its own which is powered by Stripe. If you choose to use this you will not incur any transaction fees plus you will benefit from lower credit card fees.
9. Large and diverse app store –
This flexibility is really one of Shopify’s biggest strengths – not only do you have a platform on which you can build an online store and manage payments, but you also have access to a multitude of different tools to help make your business more successful. You can pick and choose the ones that are appropriate and useful to your own business, plus because the apps are all designed for and integrated into Shopify, they’re straightforward to install and get up and running, without having to worry about compatibility issues.
10. Speed & Security –
Speed is the crucial factor for the success of an e-commerce site as it helps to stimulate your sales. The faster your web pages load, the more your site retains the users. Shopify also offers the best service in terms of security as well as integration among the payment providers. With a built-in speed checker, it enables the users to complete payments at the nominal loading time.
Shopify Pricing – Is It Good Value for Money?
It’s fairly good, but value for money is where Shopify scored the lowest in our research. It’s price plans are very reasonable, with scalable choices, and essential features included even on the lowest core plan. However, Shopify lost marks due to its reliance on apps, and the transaction fees it imposes on third-party payment gateways.
Latest Updates on Shopify: June 2020
Shopify recently announced some exciting updates — here are just five of the highlights we thought you might want to hear about:
New tipping feature! Merchants can enable tipping during checkout, or customize the text to ask for donations to your business or favorite charity.
New “Express” theme – designed to help non-traditional businesses like restaurants create an online store quickly and easily.
Shop App. This new personal shopping app lets customers view their favorite Shopify stores, get product recommendations, and track orders. It’s already being used by over 16 million users!
Curbside Pickup and Local Delivery. Merchants can now offer more flexible and contact-free shipping options. Shopify Balance (coming later this year). Shopify’s new account for small businesses — pay bills, track expenses, and apply for funding from your Shopify admin. You also get a Shopify card, which comes with a rewards program tailored to merchants’ needs.
Shopify Pros & Cons:
- Received the highest score for features and customer satisfaction
- Brilliant inventory system to help you manage your store
- Sell across multiple channels, including Facebook, Instagram, Amazon, and eBay
- The only platform to enforce its own transaction fee, unless you use Shopify Payments
- Content doesn’t automatically reformat when you switch themes
- Apps can quickly add up as you add extra features to your store
Shopify Review: The Verdict
Shopify is the e-commerce builder we recommend the most – it outperformed all other e-commerce platforms in our research and has something for everyone. With a massive app store, a range of price plans and an impressive suite of features, it’s an extremely scalable platform.
Shopify shines the most in its sales features, ease of use, and customer satisfaction scores, making it a great choice for both beginners and serious sellers.
Shopify is a great platform for new and established businesses alike. With the flexibility, security, efficiencies, support and return on investment it offers, Shopify ticks all the boxes to allow online store owners to get on with running their business.