Online Reputation Management: Valuing Your Brand
I have come across this interesting term “Internet Resume” a few days ago while randomly searching for information on social media’s impact upon online businesses. The term made me think seriously about the importance of reputation management in today’s world. To be precise, majority of people today check a company’s website or online profile (termed as “Internet Resume”) before starting a business with the same.
Corporate website that is full of negative comments from its past and present customers is bound to create a not so good impression in the minds of the potential customers. Such negative reviews will affect sales to a large extent. With the emergence of social media, word of mouth primarily exists in the online world. Maximum people check different social media sites – Facebook, Twitter, Google+, and such similar web platforms to read what others have to say about the specific company products or services. Thus, you really need to be careful managing your online reputation on a daily basis.
Managing Your Online Reputation in 2013
2013 has been witnessing an increasing number of people going online. Thus, you need to put extra effort to maintain a positive reputation in the market removing all negative posts from various social media sites.
Monitor the Posts
It is important to keep a vigilant eye on what others are saying about your organization and its products. 24/7 monitoring is necessary in this regard. There are many tools and software available in the market that will help you effectively observe what is being said and done about your company.
Build a Strong Reputation Online
Unfortunately, there is no short-cut method of doing this. You really need to improve your PR online. Have friendly, helpful employees always at the service of the customers who need their assistance urgently. No matter what investment you require to make in this area, ensure the customer care executives are available over phone, email, fax, or via online chats on your website to assist people in need.
Work on Search Engine Optimization
Advanced Search Engine Optimization (SEO) strategies should be in place to get good rankings on popular search engines (Google, Yahoo, Bing, MSN, etc.) Good search engine ranking will definitely attract maximum online traffic to your site resulting in high generation of leads and conversion. Let me explain you a bit more about the process. Suppose a site, because of excellent SEO, has achieved the top spot on Google. What will be the outcome? Maximum people will prefer to check that site over the rest. Good, consistent ranking in the search engines will therefore help you significantly in the long run communicating your key messages to the target audience and boosting sales.
Believe it or not, online reputation can make or break a company! It should not be taken lightly. Organizations should need to react quickly to prevent people from undervaluing their brand.