Penguin 2.1 – What’s New and Ways to Evade Penalization
Google”s angry bird has once again hit websites with its latest Penguin 2.1 update on 4th of October, 2013. So, companies offering Internet marketing services should be more careful from now on, especially those indulging in poor-quality link building techniques. The Penguin update will devalue and penalize manipulative links. In this post, we are going to walk you through the latest Google algorithm update. This is the fifth update after the 2.0 that was released in the month of May, 2013.
According to Matt Cutts, the latest version of Penguin will affect approximately 1 percent of the searches, and to a considerable extent. So, what is new about it? The latest update is actually a deeper analysis. It is the ability to index and evaluate the inner pages, and not only the home page of websites. This is important to identify and monitor spamming occurring at a deeper-level.
Your Website Badly Affected?
The best way to ascertain whether your website has been affected or not is by monitoring the organic traffic at least for 15-20 days after the update. If you notice that your site”s traffic has radically plummeted, it”s due to the Penguin 2.1. Use Google analytics to monitor your site”s organic traffic. At least, a professional from a reputed Internet marketing company will recommend the use of Google analytics.
The Path to Recovery…
Identify the Bad Links and Get Rid of Them
If your site has been badly hit, the first and foremost thing to do is to identify the bad links. This will take some time and effort. Get your inbound links professionally audited. Once the offending links are identified, you will have to remove them. Google will appreciate the fact that you have made a sincere effort to get rid of the low-quality links. As far as the remaining bad links are concerned, you need to disavow them with the help of Google’s disavow tool.
Implement a Sound Content Marketing Strategy
There are website owners who abandon link building after being penalized by the Penguin update. It”s okay to remove spammy links but abandoning link building altogether is not the solution to the problem. Reputed agencies offering Internet marketing services recommend the implementation of a sound content marketing strategy. If you abandon link building, Google is sure to notice it. The key to success is replacing poor links with high-quality and relevant ones that you earn naturally. And, the best way to build such organic backlinks is by guest blogging.
For long-term success, make sure that your site”s home page and other pages have quality inbound links. Get your links audited regularly and implement a quality content marketing strategy. This is the best way to avoid penalization.
Do you have any good or bad experience with Google Penguin Update? Share with us, drop a comment…