Watch out for These Digital Marketing Trends in 2014
Gone are the days when online marketers stuck to traditional marketing methods and got desirable results. In 2014, marketers need to look for existing digital marketing trends as well as anticipate the future digital trends. With the rise of new technologies and changes in customer behavior, you need to stay tuned to the latest developments.
CONNECTING ONLINE & OFFLINE MARKETING
In 2014, you need to connect online and offline marketing in the following ways.
When you are adopting offline tactics such as outdoor advertising or print ads, ensure that you use distinctive tracking URLs for those that you integrate with each particular ad and placement. Such URLs will aid as redirects that your analytics will trail and will send all visitors to that specific page having your primary offer. This technique will help you ascertain which sections of your conversions are from offline strategies.
Including Your Social Media Accounts’ URLs in Offline Marketing Materials
Do you add the URLs for your social accounts in your offline materials? If no, start doing so. When you are working hard to improve your online presence, do not forget to add your account related information in your offline marketing materials. This way you can educate and inform those prospective social users who may never have any idea about your web based content.
So, next time you are distributing brochures or flyers, make sure you:
- Add your social profile URLs
- Add website links and email addresses
These strategies will encourage prospects to find you offline and follow your brand online. Instead of just adding your company logo in printed brochures, add URLs too.
Everyone is going mobile nowadays. One aspect of mobile technology that is gaining its grip on marketers is the OR codes. These are two-dimensional bar codes that enable a user in an offline state to use their mobile device and scan a code. This process performs a particular action automatically, like taking a user to any website, texting a message or showing a video. So, QR codes are an effective tool to link your online and offline efforts.
CONTENT IS THE UNBEATABLE WINNER!
To succeed in your online marketing efforts, brands need to be self-styled publishers. This means that you have to identify those contents that are pertinent to your targeted customers. You have to publish industry-relevant information that educates and entertains your audience. Attractive writing with apt punch lines and succinct product descriptions will boost your marketing efforts. Then, what kind of contents should you publish? Here are some ideas to help you get started:
Content that is Evergreen
Evergreen content is that piece of information that never loses its significance and relevance. It is a piece of write-up that people will keep searching for. For example, a piece of content that informs readers about how to grow vegetables in portable greenhouses will be liked by gardening aficionados. Such content will definitely drive traffic to your website if you are selling home gardening products.
Other forms of evergreen content include how-to articles, infographics, videos, and engaging blog posts supported with high-resolution images.
Branding Your Content with Website Name and Logo
Whatever creative pieces of content you churn out, ensure that you brand it with the name of your website and logo. This is helpful even if someone is using your content but refuses to link back. How? Well, with your website name and logo, you will get some credit and brand recognition.
Adding Value to Your Content
In 2014, it’s more about quality than quantity. When you add pages to your site, make sure that they add value to your readers instead of just increasing the number of pages without serving any useful purpose. The content should be informative, entertaining for your customers, and help you boost your brand value.
Image Based Content
2014 is the year of more visually oriented content. Just browse through some of the top ranking blogs to see how they have used pictures in strategic positions to clear text clutter. Some of the posts have only images. These posts have titles like ‘Top 10 Inspirational Digital Photography’ with only appropriate captions to explain what the pictures are about.
DIVERSIFYING YOUR SMM STRATEGY
If you look a few years back, you will find that most of the brands were using fewer number social sites. These included primarily Facebook and Twitter. Now, the scenario has changed and companies are using Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Tumbler, and many more. These social platforms are offering brands munificent benefits in improving their online presence. These popular sites offer you with new and advanced options to market your products/services and target them to your intended audience.
SUCCESS LIES IN BEING SIMPLE
If you look at some of the top brands, say McDonald’s or Starbucks, they use simple writings to attract consumers. To attract modern day customers, you need to:
- Cut down the hype and simply things innovatively to make your fans like your brand
- Promote your products or services in a way to simplify the lives and problems of your customers.
Present day consumers are already weighed down with information overflow and annoying advertisements. In 2014, you need to tone down your messages to offer respite to your audience from hyped advertisements that doesn’t address customer problems.
Smartphones and tablets have now become the primary means of communication between brands and customers. This is the reason you must embrace responsive web design this year and integrate mobile-friendly features in your website so that you are able to cater to the mobile-savvy audience. This means you will need to create content that can be easily accessible to the mobile audience. This will help you remain competitive. Let’s make this point clear with the help of an example. Say for instance, you have a garment store in a busy locality that is near a college or university. To reach your audience instantly when traditional media cannot reach, you can send a text message to young college goers in their handheld devices informing them about deals, discounts, offers, event notifications, and things alike.
What strategies are you embracing this year? Please comment.