What Website Design Services Should Consider While Creating Optimized Web Pages?
Google’s Panda and Penguin update has taken the SEO industry by storm. A lot of buzz has been created and all are talking about how drastically the rules of search engine optimization are changing. Then, is it really changing? A lot of professionals in the SEO and website design services are saying that linking building has become obsolete. No, it has not. The thing that has changed is that there is more focus on quality links than quantity. Google and the other major search engines now value websites that focus on user experience.
Google will not value your website if it has multiple irrelevant links pointing at it. Along with relevant links, you need to create user-friendly, unique, and engaging content. In this post, I am going to share some of the factors that web design professionals must consider.
Page Load Time
Consider that you have clicked on a website link and it takes several minutes to load. Or the web page that loaded had a poor display. In such a situation, what you are most likely to do? You will click on the back button and look for the next result in the search engine results pages. This is known as a bounce rate. This is the reason developers must test the page speed time using speed test tools. Once the test is done, consider the recommendations and take the assistance of a developer to improve page load time. Avoid integrating the following design elements that will slow down your web pages:
- Video content
- Large Visuals
- Inclusion of large page file sizes
- Not implementing browser caching
SEO Friendly Navigation
What do you mean by an SEO friendly navigation? It’s the structure of your website that helps users access the pages that are significant in terms of information. The pages are required to be categorized under a single navigation header including your primary conversion and landing pages. Visitors should be able to access these pages quickly. The primary navigational components must include breadcrumbs, site map, and a search bar.
Breadcrumbs help visitors where they are with respect to the home page. It also helps them to quickly return to the page following their trail. Google likes sites that include breadcrumb navigation.
As far as the site map is concerned, it is a page that shows the list of all your site’s pages, categories, posts, visuals, and other components you have incorporated.
Professional website design services recommend the incorporation of a search bar that will enable users to enter a query and get matching results. These search bars are particularly indispensable for sites having multiple blog posts, as well as, e-commerce platforms.
To make the navigation system SEO friendly, ensure that all buttons and links are text-based. Use CSS3 to get the similar impact like Photoshop. CSS3 is effective in improving page load times.
You want visitors to click your website link for a purpose. This means that you should know whether you want to convert them into your loyal clients who will purchase your products or services, or just want them to know more about your business. This goal can be achieved by creating a clean website layout with noticeable and persuasive call-to-action. Your call-to-action text should be clear and help convert users into clients.
Keyword Use and Placement
It is needless to say that you will integrate the most relevant keywords that best describe your business and distribute it evenly within the content. Make sure the text is not stuffed with these keywords. Else, Google with penalize it. The flow of information should be natural and the search terms must not appear, as if, forced into the text.
Use of Optimized Images
Images play a crucial role in web design and SEO. The visuals should be optimized for search engine visibility and improve load time. Keep image size within 30kb to 100kb. And, the resolution should be 72dpi.
No Splash Pages Please!
Though Flash-based design and splash pages serve as an eye candy, they tell nothing about the content to Google. That’s because search engine spiders are unable to index Flash based pages. This is the reason experienced website design services focus on creating content-rich home page instead of splash pages.
At the end of the day, it’s the user experience that matters, and Google rewards sites that help visitors access web page information easily and quickly.
What are your views on this topic? Please comment.